How Important Is It Really To Produce Content For Your Website?

 Just how important is it to produce fresh content for your website on a regular basis? It’s not just important, ladies and gents, it’s essential. Getting the perfect website designed by a web design company doesn’t mean much without perfectly written content. You have probably heard this a million times before, but we’re going to say it again: content is king! If you’re wondering why your website isn’t working for you, it’s probably because you’re not working for it. Simply having a website isn’t enough anymore. Having a website requires constant input. You will need to create informative, helpful and keyword-rich content to ensure that your website remains relevant and search engine friendly. You can have the flashiest website with all the bells and whistles and still have to deal with the frustration of your competitors ranking ahead of you in an online search result, if you have stale content. Ranking number one in an online search result with leading search engines such as Google, is the coveted prize for all online marketers.
Below are a few reasons why you should regularly update your website with fresh content:

  • A website that is frequently updated with articles, blog posts, video clips and similar, will be frequently indexed, which immediately improves your chances of ranking higher in a search engine result. Of course your content should be relevant, interesting and helpful to the reader.
  • More keyword rich content means you strike it rich with leading search engine’s algorithm charts. Of course keywords aren’t all that a search engine is looking for anymore. If you simply have pages and pages of keywords, your website is going to be viewed negatively and will most certainly lose its potential for a good ranking.
  • You can position yourself as an industry authority by posting helpful articles and guides on your products / services. “How to” articles are great for this, as are guides on how to use your products more efficiently and effectively. Providing your consumers with good quality content will also earn loyalty from your target audience.

What exactly makes content great? How do you know if your articles and posts are going to work for your website and get your business marketing to where it needs to be?
Below are a few tips on how to create great content:

  • Always be original. Never reproduce someone else’s content or copy and paste something else that you find online.
  • Your content headlines should grab attention and your content should keep it. Create strong headlines and use your keywords / key phrase in them.
  • Spur on action. What’s the point of a good article or blog post if the consumer doesn’t know what the next step is? Always include a call to action and make sure that it is clear / obvious. Instruct the consumer to email you, click through to your Facebook page or download a new article.
  • Get visual. Images are interesting. As humans, we are attracted to what looks good and that’s why images help to sell products so well online. If you are worried that you can’t take great pictures, don’t be. There are plenty of free online image resources that you can use.
  • Skip the waffling. No one wants to read pages and pages of content that end up being a yawn a minute. Keep the content interesting and concise.
  • Be thorough in your content and link all of your online platforms. What’s the point in having a website with great content that points your consumers to your Facebook page, LinkedIn page or Twitter page, and none of these pages have more content. Ensure that all of your profiles are properly filled out and that where the opportunity exists, updates and posts filled with fresh and interesting content are made regularly.
  • Make sure that your content is well written and presented neatly. Break up content into sections or paragraphs with powerful headings to ensure that you don’t lose your readers along the way. ghsggsgs

Is your website ranking on the first page of Google? If not, what are you waiting for! The time to start creating fresh and interesting content is now!
Article by Gert Hattingh from web design company, One Click Here.

Featured image courtesy of  Guudmorning!

Free Training for Entrepreneurs – ZANA

Imagine having free access to training by Steve Blank, Neil Patel, Hiten Shah, Kim Malone Scott, and Matt Mullenweg? Zana is a free startup university for entrepreneurs. Recently, it has been acquired by Startsup.co. Startups.co boasts over 1 million startups on their platform, and Zana offers 600 quality, in depth interviews.
Here are some highlights in the course offerings:
 

  • Growth from User Zero:  Morgan Brown, growth expert and head of growth for GrowthHackers.com shares insider tricks on how to get the early traction you need.
  • Content marketingNeil Patel teaches you in ten lessons about content marketing, covering SEO, content writing and branding.
  • Building a unicorn: Matt Mullenwag, founder of Automattic and WordPress, tells a story of two, and it is definately worth reading.

The vision behind ZANA, is captured by Wil Schroter, Founder at Startups.co

Being a startup is no longer about being a venture-backed tech company; it’s about growth. Nowadays everyone leverages tech, whether it’s a yoga studio selling class passes online or a restaurant doing its customer acquisition through social channels.
The future of startup culture isn’t about a limited number of “tech unicorn” companies in a single industry—it’s about a global population of aspiring entrepreneurs in every industry, leveraging technology to change the face of growth and success.
We think of this generation as the “New Entrepreneur”—someone who is tech-savvy, growth-focused and spans all industries from tech to retail to consumer products. 2015 has been a banner year for this generation and the companies that support them like Shopify and Square who have both had multi-billion dollar IPOs this year.

It is a vision that intrigues us at ZApreneur, and one that hopefully supports your business. ZANA can help you with the 10 step programmes in many areas of your business.
A word of warning, this training stuff can be a little addictive. So remember, that consistent action everyday in your business is the best learning that you can get about your business. The experts at ZANA can help you along the way.